Say you work for a toy company*. You enjoy making toys and you know the toys make the kids happy. The company that you work for has to sell the toys in order to make profit. But in order to get the parents of the kids to buy the toys, the company thinks they need to market them with gender-specific advertising. You are not in the marketing department, so very far away from where these decisions are made. And - as I said - you like the toys, the company and the fact that you make kids happy with the toys, but not the way the toys are marketed. And when you address this with your direct colleagues (so not the marketeers), most of them say:"Well, this is just how the world works, boys like cars and girls like dolls, we cannot change this. Also, this successful marketing is what pays your bills." Whereas I feel that changing this might actually be a little contribution to a more equal world, and at the same time, the company emphasizes they value a diverse workforce, which in my mind is almost not compatible with the marketing strategy behind their products.
Have I sold my soul to the devil? Do I accept this is the way things are or do I try to change this somehow? If you work in a commercial setting: how do you deal with things you personally disagree with?
* Clearly I don't, but for the sake of the argument it doesn't matter.