For the past 3,5 month, I have been working in medical affairs* for two days a week, picking up some of the tasks from somebody who is on maternity leave and learning a ton about what happens in this area of the company. In this company, R&D is in one location and all of the commercial functions are together in a different location, which leads my R&D colleagues to make all sorts of comments about me "moving to the dark side". In medical affairs - at least with some of the tasks - you're the intermediate between R&D and marketing.
At R&D, we generally joke about how we do all the serious stuff and marketing is adding some frivolities in order to sell more of the stuff that we make. But now that I'm experiencing life on the dark side, I get more insight in the things that marketeers are really good at. And one of those things is -as the marketeers call it- word crafting. It turns out that making materials together with a marketeer is like next level twitter: how can you use the least amount of words to convey the most impactful message? In reality, this means going over the words 10 or more times, going back and forth with new ideas on how to change a word or how to rewrite the whole sentence.
And learning better how to do this and how important this is, I look with new eyes at my own sloppy, barely edited writing. Is this the reason I've been blogging less the past couple of weeks? Because I see how I throw stuff online without properly making sure every sentence is at the right place and in the right order? And I wonder if it would do more scientists good to do a short internship in marketing to learn more about the art of word crafting?
*I realize my pseud is getting thin, but in order to write about what I'm learning here, it is important to reveal what I'm actually doing.